What You’re Really Paying For When You Buy Expensive New Windows In Naperville.

If You Go With Name-Brand Replacement Windows In Naperville, Guess Who Is Paying For All That Brand Recognition? (Yes, You Are!)

Are you a homeowner thinking about window replacement in Naperville, IL? If so, window installation costs for high-end brands is something to carefully consider.

Why? The fact is that there is substantially NO difference in looks, performance, energy efficiency, or anything else in windows that cost an outrageous amount of money. They are simply positioned as high-end windows and sold to people who want the highest quality and don’t know the difference. Think about it—how would you even know what to look for in a window to distinguish a “good” one from a “bad” one? You wouldn’t—and companies take advantage of that.

See the numbers in the chart below to get a feel for where all that extra money is going when you buy expensive windows—remember: the window itself is basically identical in every important performance category. The extra money goes mainly into ADVERTISING—both on behalf of the manufacturer AND the dealer. So unless you want to foot the bill for as much as $5,000 (for a whole house of windows) in advertising that it took to get you as a customer, you’ll be better off with a less expensive window.

Notes:

• These numbers are for illustration purposes only and are not taken from any specific company or dealer’s exact numbers.
• Manufacturer markup is higher because the manufacture has to pay for expensive brand-building advertising.
• Advertising costs more for expensive windows because it takes more prospects to find a customer willing to pay that much.
• Sales commissions are more because they are based on a percentage of sales, plus the percentage paid is generally higher because they are harder to sell.

Want To Know More?

If you want the best new windows in Naperville—at the best price—contact Dilworth today. We keep our prices competitive, so you benefit. We would be honored to provide you with a free, no-pressure estimate to help you determine the best replacement windows for your situation and budget.